p2pnet news view Advertising | P2P:- How far should Twitter, Wikipedia, blogs and other “social media” go in promoting drugs online? Google, Yahoo and “other Web companies” don’t believe you already have enough coming at you in the way of advertisements. So they’re joining the pharmaceuticals in trying to talk US federal regulators into making it easier to tout drugs online. “The Food and Drug Administration is hearing from dozens of drug and advertising executives at a two-day meeting on Internet marketing of medical products,” says the Associated Press , going on: “The agency has agreed to consider developing rules for online ads after companies complained that the guidelines for traditional media — which require detailed lists of side effects — have left them hamstrung on the Web.” For its “Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media” meeting, among other questions, the FDA “asked presenters to address was: what criteria should be used to determine when third-party conversations are subject to ’substantive influence’ by companies that market the products being discussed,” says Reuters , continuing: “The FDA also asked speakers to discuss what online messages drug makers are responsible for, how companies can achieve balance in ads within the confines of a 140-character Twitter message and when linking is appropriate or misleading.

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